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Sale, consumption of organic products rise during pandemic

PRESS TRUST OF INDIA 

Jaipur, Jan 15: There has been a substantial growth in both sale and consumption of organic prod-ucts during the pandemic in Rajasthan, according to a survey.

 CUTS International surveyed over 4,000 sellers as well as con-sumers of organic food products in 10 districts of Masthan includ-ing Kota and Jhalawar to ascer-tain the factors that drove the con-sumers to buy organic food products. As per the survey, there has been a remarkable surge in the sales of organic products in the country over last 10 months, which has encouraged several or-ganic retailers to come up overnight. 

“This change has occurred be-muse of the changing eating habits of consumers, who are turning to organic foods in order to en-hance immunity against COVI D-19

,” it said. As many as 91 per cent sellers said there was a growth in their sales during the last 10 months of pandemic, out of which 69 per cent confirmed a substan-tial growth in the overall income. Of the total surveyed consumers, 89 per cent confirmed to switching over to organic consumption mode. The survey noted the growth in sales was despite the fact that cost of organic products is higher than non-organic products. 

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